5 Reasons Why You Should Have a Business Blog

Whether you're a freelancer or own a company with one or more employees, a business blog can help greatly in your work. Use it as a marketing tool, as well as digitized customer service department, as a tool for analyzing data about visitors and customers, and more. The best part is that you do not need to have developed advanced web capabilities. Check yourself these 5 important reasons why you should immediately open a business blog.

1. Great marketing tool
Business blog promotes your products or services to millions of people around the world, 24 hours a day, and seven days a week, year round. There is no break. In addition, you are not tied to only one format - the products and services can be presented using text, images, sound and video. Clients can be attracted by a variety of special offers, coupons and sweepstakes, and you can give them the option to subscribe to the newsletter.

2. Products and services reviews
Whether they are looking for products such as wine, books, clothes and cars, or services such as carpet cleaning, landscaping, automotive services - most people go online looking for information. People like to search the web for the right product and the best deals. Give your readers informative reviews of products and services, so they will choose you. Enable comments to the posts where the readers themselves give their ratings.

3. Online customer service
Feedback is valuable for any type of business. Through comments, customers and visitors can express their views on certain products, the need for a specific service, and experience in dealing with your business, whether good or bad. The comments, as appropriate, build trust in your business, but also allow you to improve your way of doing business. You can show you care about your customers and show willingness to correct the problems.

4. Useful educational tool
Articles with instructions, for example, to do or how to do it, are very popular and attract a large number of readers because they use a step-by-step form and thus describe the procedure. On your blog, you can publish similar articles for your products and services. Give your visitors and customers brief instructions on how to use product or service. Offer your readers tips and tricks so they can benefit from your products and services. Another benefit of articles with instructions is SEO strategy that will help your company to be in a higher position in search engines.

5. Simple analytic tool
Connecting your blog with analytical tools can help you find out what keywords visitors use on the internet, as the blog attracts the most visitors, where visitors came from and more. Armed with this information, you can plan sales campaigns, offer more products and content, all without costly and complex marketing studies.

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