Foto Light Studio - Facebook Campaign

The main goal of the marketing campaign for Foto Light Studio is to promote their services in Herzegovina and Central and South Dalmatia, primarily to the target age group of 18 to 30 years. Facebook campaign was a logical choice as the cheapest and most effective way of promotions to as many people as quickly as possible to find out about this photo studio. Facebook campaign was on from 13.10. to 13.11.2013., and the total budget was 200 BAM.





  • promote services of Foto Light Studija in Herzegovina and South and Central Dalmatia, to the target age group of 18 to 30 years
  • show examples of photo service
  • increase number of Facebook fans
  • increase the engagement of fans
  • create a specific user base with which the client can be in a daily communication and respond to their queries in real time, explain their services and the like


  • Facebook Ads
  • Boost Post
  • Promote Page
  • target users of Herzegovina, South and Central Dalmatia from the age of 18 to 30
  • daily monitoring of effectiveness


  • 102 019 unique people have seen ads, 99.765% in BiH 
  • 223 119 total ad display
  • 2.18 times ad is shown per person
  • 3427 clicks
  • 18 149 actions
  • 1358 new fans
  • 978 new fans that were not Facebook friends
  • 2706 interactions
  • 1 700 000 total targeted people


Facebook advertising with the combination of ads, sponsored post and promotion of Foto Light Studio Facebook page yielded excellent results in every aspect according to the set goals. In a qualitative way we interact with existing customers and attracted the new ones, and at the same time we exposed them to visuals of Foto Light Studio.


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