Mostar Summer Fest - Taggium and Facebook Campaign
- Details
- Published on Subota, 28 Rujan 2013 12:41
Taggium team photographed the two greatest photos of the new open-air festival in Mostar - Mostar Summer Fest on Friday, September 13 and on Saturday, September 14, 2013. We opted for a Facebook campaign in the form of ads and two prize games (via Taggium app and photo contest) as the cheapest and most effective way of promotion so that as many people as quickly as possible find out about this project. Facebook campaign lasted from September 16 to September 27, 2013.
Goals
- promote Mostar Summer Fest, Taggium and sponsors
- increase the number of Facebook fans
- increase fan's engagement
- increase Facebook awareness
- reward the fans
Activities
- creating contests (Taggium and photo contest)
- setting up sponsorship banners on Taggium platform
- creating Facebook ads
- audience targeting
- 1,700,000 targeted people
- updating statuses
- sponsor's awards promotion
Advertising Results
- 1,252,362 impression, 99.765% in Bosnia and Herzegovina
- 1,162 clicks
- 465 actions
- 650 photo shares
- 187 new fans
- 257 interactions
Viral Results
Viral campaign made Facebook page statistics go wild. Vistors themselves did the promotion.
- 150 000 people reached
- 600 new fans
- around 4000 panorama views
Conslusion
Taggium platform for the promotion of music and other events with two large panoramic photos of the concerts Hladno pivo and SARS on Mostar Summer Fest has provided excellent results in every aspect according to the set goals. With combining paid ads and viral campaign, more than 200 people were tagged in the panorama photo and more than 5,000 people view it. It provided about 800 new fans in less than a week. In a qualitative way, the client interacts with existing customers and attracts new ones. The reach of their posts was about 150 000 young people from Bosnia and Herzegovina. Photo contest in the second week of the campaign has enabled a more dynamic and diversified promotion of sponsorship awards.
